Leaders and CMOs
Your brand stays absent from AI answers. This book gives you the method to get cited: understand what engines look for, make your expertise readable to AI, measure share of voice.
The playbook for getting recommended by ChatGPT, Claude, and Google AI
#1 Amazon Best-Seller in SEO and AI, September to December 2025. 5/5 rating. Available in French and English.
Think like an AI
AI engines evaluate sources through a trust funnel. The book reinterprets E-E-A-T signal by signal.
Context engineering
Expertise must be encoded to be readable. The book builds two levers: customer intent and a structured knowledge graph.
Grow by influence
Citation frequency, AI share of voice, performance by engine: how to build these metrics and move them in a zero-click era.
For leaders who own their visibility
Two hours of reading. Based on real cases and field data. For CEOs, CMOs, and SEO leads.
SEO leads
Generative search changes the rules. The book documents the shift to GEO signal by signal, with real cases and an applicable progression.
Clément Schneider, author and founder
Clément Schneider leads Schneider AI from Lausanne. Former Silicon Valley CMO, building AI-operated marketing systems since 2022. Preface by Andreas Ramos.
Featured in trade press
Cominmag and Entreprise Romande (FER) covered Schneider AI's GEO approach.
From book to operational system
The method describes what to build. Schneider AI's marketing OS operates it: continuous AI share of voice, strategy encoding, monthly reviews.
AI Visibility · Schneider AI
7d30d90d
Mention rate
42.3%↑ +3.2 pts
1,248 responses analyzed
Avg. position
2.1↑ −0.4
When brand is cited
Share of Voice over time
30d · 3 entitiesSchneider AI
Semrush
Ahrefs
Share of Voice
1,248 mentionsSchneider AI
34 % (424)Semrush
21 % (262)Ahrefs
18 % (225)No one
27 % (337)